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Diesel julia fox11/20/2023 Diesel’s Creative Director Glenn Martens attributes the accessory’s popularity to how aptly it encapsulates the label’s core DNA. There is one Diesel item, in particular, that seems to be speaking to every It person: the 1DR shoulder bag. Just take a look at your Instagram feed, where you’ll notice Diesel’s handbags, leather jackets, and denim have made their way into the wardrobes of trendsetters like Dua Lipa, Kylie Jenner, Miley Cyrus, Whitney Peak, and Rosalía. This conclusion was drawn from research compiled from product search and social media engagement data around the brand. Coincidence? Probably not.Īccording to Lyst - a fashion technology company and premium shopping app - and its Index report, the study revealed that of the top 20 hottest brands for the second quarter of 2022, Diesel ranked number 9. All the clothes featured in those photographs came from Diesel’s Spring/Summer 2022 line. You might recall Julia Fox’s epic second date with Ye, where she leveraged the paparazzi moment to highlight her outfit. The brand, known for its statement denim pieces, rapidly returned to the industry discourse this year by tapping into the pop culture zeitgeist while gaining street style creds with both Gen Z influencers and Hollywood’s top stars. The latest fashion name to experience a major revival is Diesel. A plethora of Y2K-era brands experienced a healthy uptick in popularity in the last few years - the return of Juicy Couture’s tracksuits back in 2020 and how Von Dutch jeans and trucker hats had a moment with celebrities in 2021.
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